Global beauty company KVD Vegan Beauty – founded by tattoo artist, musician and TV personality Kat Von D – has partnered with Girl Up, an initiative by the United Nations Foundation, initiative that positions girls to be leaders in the movement for gender equality.
For every purchase of its new, limited edition Tattoo Liner at its US and Canadian online retailers, KVD Beauty will donate 5% to Girl Up.
Girl Up is working toward a world where girls have equal value, access, and opportunities to reach their fullest potential. The leadership development initiative’s programming helps position girls to be leaders across industries where women are underrepresented.
The organization’s programs have impacted the lives of more than 75,000 girls in nearly 125 countries and has more than 4,000 Girl Up Clubs mobilizing around gender equality issues affecting their communities.
KVD Beauty was launched in 2008. Six years later it reformulated its entire line to be vegan to reflect the values of founder Kat Von D.
The company – which has more than 250 products – is currently owned by Kendo Brands and distributed in 36 countries around the world including Sephora.
The limited-edition vegan Tattoo Liner will keep the same award-winning, high-pigment, smudge-resistant formula with all-day-long wear, but feature an all new look of fire engine red packaging. It is available now.