What kind of work do you do/business do you run?
Passion Placement is a cause-sourcing website that connects employers with people looking for work, whether it be paid, volunteer or board seat that share and support in the organization’s philosophy and mission. We also coach and mentor clients for a successful career transition.
Passion Placement is a job board like Indeed and Monster, with a twist, in that it is mission-focused.
Our passion is animal advocacy and veganism whether it be for the animals, health or the planet.
Our goal is to build a tribe, by helping companies and individuals dedicated to ending the exploitation of animals and creating a healthy and sustainable food system to become stronger and successful faster.
We are in the final phase of development and plan to launch the site in the summer of 2020.
What do you love about it?
I love living my passion and contributing in a meaningful way to a cause I care deeply about. I came up with the idea of Passion Placement when I was considering a transition from my corporate career and looking for a way to live my purpose and give back. I was surprised to find that no single source job board existed. I decided to create it along with a coaching and mentoring program for others like me.
What’s your ‘why’ in life? What drives you?
Making the world a better place for animals, protecting them and bringing them joy in whatever way I can. I believe I was put on this planet to advocate for and protect animals and to fight for their liberation.
Why are you a member of the Vegan Women’s Leadership Network?
To provide support and be supported by like-minded women in leadership positions. In coming together, sharing knowledge, resources and experience, we’re all stronger and wiser.
What’s been the biggest highlight or ‘wow’ moment of your career/business/professional life?
I became the first woman partner in my CPA firm and later became the first woman to make it to c-level management in the company that we eventually brought public.
But my biggest wow moment has been in taking a leap of faith to leave the corporate world to give back and start my own company.
How do you handle failures, fear and disappointment?
While it may get me down temporarily, I pick myself up and move forward, keeping the past as a teaching moment and the future as an opportunity to do better. Put one foot in front of the other.
What would you tell your 16-year-old self?
Go vegan. You CAN live without cheese!
Which women inspire you and why?
Colleen Patrick-Goudreau because she has been able to create a life where she lives according to her values and helps others on their journey to finding and living a compassionate life. She is positive, non-judgmental and articulate. Many moons ago, upon stumbling onto her Vegetarian Food for Thought podcast, I went from vegetarian to vegan overnight. I am forever grateful to Colleen for my awakening.
Jane Goodall because clearly she’s amazing.
Ruth Bader-Ginsberg for the courage she has to fight against injustice.
What’s been the biggest obstacle you’ve faced and how has it helped mould who you are now?
Growing up in a dysfunctional household, both parents in their own way taught me that I had to make my own way in the world.
To count only on myself. This is where my empathy and work ethic came from.
We lived on a vegetable farm. My sister and I would go be with the horses and goats on the farm for peace, safety and happiness. We both developed the instinct to respect, love, protect and care for these animals and all others.
What’s your super-power? What are you amazing at?
Staying calm in difficult and stressful situations, bringing clarity to uncertainty and leading the way out of it. I put care and thought into decisions, taking into account both the positive and negative impacts.
I’ve also been told I’m a great listener, problem solver and mentor.
What brings you joy?
Watching wildlife as they freely frolic with their family and friends, just being themselves. It’s the best way to start the day.
How do you define success, and how will you know when you’ve achieved it?
I think success is a moving target. While I may set goals, once I get there I celebrate and then move the goal post. There’s so much to do.
What’s your vision for yourself and your business/career for the future?
Playing a meaningful role in helping people find work that aligns with their values.
Making a difference in organizing the movement to great strength in numbers and talent by inspiring people to live their purpose and by helping passionate people find the right positions to make the greatest difference for animals and the planet.
Anything else you want to tell us?
Our website is PassionPlacement.com. We’re planning to launch this summer so if you visit please check back often. As our database of jobs and job seekers grows it will become much more exciting.
We also provide transition coaching and mentoring services for our clients to help provide courage and support in a time that can be very scary.
Professionally, Bonnie is a business executive, CPA and entrepreneur with extensive experience in finance, management, SEC compliance, taxes and leadership. She is vegan for the animals and living her passion as the co-Founder of Passion Placement. She enjoys coastal living with her husband Paul and two cats, Lily and Carrie.